CCI Distribution new website is live with a new look
http://www.ccidistribution.co.uk/edge10/
Brand New Look for CCI
Our brand has been given a complete makeover. And the changes are more than just cosmetic. As well as a total redesign of our marketing materials, stationery and corporate logo, we’ve also brought the brand more in line with our core philosophies.
Changing with the times
CCI wanted to send a clear message to the channel that our sole focus is distribution. Strong connections with Freecom, (the manufacturer) had led to confusion in the channel.
When speaking about the rebrand, Paul Roughley, Managing Director of CCI Distribution said, “Even though we’re one of the UK’s leading specialist distributors of storage and multimedia products, in some ways we’ve always been the industry’s best kept secret. By completely revamping our look and redefining our core philosophies we feel we’ll be able to drive our brand forward and cement our position as the leader in our field. We’ve got ambitious plans for the next five years so it was time to make some changes.”
CCI Distribution’s new look is the result of an extensive undertaking in partnership with integrated marketing agency more2. Nick Preston commented: “Working with more2 was refreshing. Their understanding of the IT industry combined with their experience in delivering marketing strategies made them an ideal partner. Their creative team worked with us to develop the new brand identity and their PR and Media teams are helping us in the market.”
Crucial to the rebranding exercise is the new CCI Distribution website. This has been developed with the help of online solutions agency, Rippleffect . Working in collaboration with CCI Distribution, they have created our new distribution website, which integrates with all in-house systems, offering customers a seamless web ordering system and provides real time stock updates and pricing.
CCI Distribution’s commitment and loyalty to customers has been central to our success over the last 10 years. We’ve recently to invested in a number of changes to prepare for the future.
Investment in our Team and Customers
To help CCI Distribution reach the next level of customer service, we enlisted the help of external consultants, marketing experts and HR specialists. The result was a top to bottom business review that will enable CCI and our partners to go forward.
Investment in Systems
The backbone behind CCI Distribution’s new website, SAP integration will mean a more streamlined product offering, with real time stock updates and bespoke pricing.
Investment in Customer Service
CCI Distribution has extended shift hours to ensure it delivers the levels of service modern business demands. Customers and channel partners will now be able to place orders earlier and have them despatched later.