Interesting Article on Social Media from Harvard Business Review

The allure of social media is that it is easy to set up, costs nothing, and grows exponentially. Yet, many companies are discovering exactly the opposite. When considering your company's foray into social media, remember that it requires time and effort. Invest upfront to grow your social ecosystem and regularly feed it new ideas, insights, and content. Whether it's an internal wiki, a Twitter account, or a blog, all social media initiatives require careful monitoring and management to capture value. Social media that isn't well-tended risks lack of adoption and participation, and becomes anything but social.   At Edge10 we often wonder how well Twitter, Facebook and Blogging benefit the company. After three years the jury is still out.. One thing is for sure - the pages get visits and lots of them, yet whether it is beneficial to customers - we are not sure yet???

Comments

[trampolines]

I know that facebook has gotten me to check out websites that I would never have found before. I think that it might be good for small companies looking to grow, but not for already well-known companies.